How I work
Four ways in — and you see the terms up front.
No mystery about the fee or the equity. Here’s the whole ladder. Most people start on the left and only move right if it’s working.
Diagnostic call
A straight conversation about what’s actually stuck. No pitch.
Growth Sprint
30–60 days. I find the real constraint and hand you a written plan. You see how I work before committing.
Operating Partner
A year or more, hands on the business. I run the fix, or place the operator who should.
Sponsorship
I raise the capital and buy the business — often one I’ve already grown.
A broker gets paid the day you close and you never hear from them again. I take a fee and equity, and I stay.
How I’m paid
A fee for the work — fixed or a retainer, sized to the engagement — plus equity, so I only really win when you do. That’s the whole point of taking equity: I’m not charging you for my hours, I’m betting on the result next to you.
“Fair” means structures where we both win. I build the deal around what you need — not what fits a template.
Let’s talk
Not sure which rung is yours?
Tell me where you’re stuck and I’ll tell you which step makes sense — or that it’s a free call and nothing more.
— William